The ROI of Curb Appeal: Investing in Outstanding Exterior Signs

A well-designed building sign is one of the best investments a company can make. It will increase brand awareness and bring in more customers while promoting the business at the same time. This type of advertising is also far more cost-effective than billboards and other types of media. In fact, some entrepreneurs find that a modest 5% increase in sales can pay for their entire outdoor sign investment within just a few months.

Whether your business is a restaurant, hair salon, retail store, or a law firm, your exterior signs tell the world what you do and how to find you. They also serve as passive marketing tools that can put your message in front of potential clients multiple times per month for a fraction of the price of other forms of advertising.

There are many different types of exterior signage to choose from, so it’s important to know what your options are before you start shopping. Here are a few of the most popular options:

Monument Signs

Monument signs are commonly used for commercial businesses, as they give a sense of authority and permanence to the establishment. They are usually made from metal, and can be designed to match the architecture of the building in which they are installed. For example, if the business is in a modern office building, it would be appropriate to install a sleek and simple metal sign. On the other hand, if the business is in a more rustic setting, it would be appropriate to use a wood-look sign.

Pylon Signs

Pylon signs are very popular among roadside retail stores that see a lot of traffic zooming by each day. These signs can be spotted from quite a distance, and can often draw in passersby even without any other marketing strategies in place. They are typically fabricated from stainless steel, which is an excellent choice because it resists corrosion well.

Illuminated Signs

Illuminated signs can be seen at night, and are especially effective in low lighting conditions. They are a great way to grab the attention of potential customers, and can be customized to include your logo, contact information, and directional cues. These signs are a great option for any business that operates during evening hours, or wants to be visible at all hours of the day.

3D Signs

These types of signs are very eye-catching, and can be a great way to stand out from the competition. They can be created from a variety of materials, and can be customized to fit the needs of any business. They are a great choice for restaurants, that want to highlight their menu items, or for law firms, who want to show off their professionalism.

If you are ready to add an outstanding exterior sign to your business, a reputable sign company in Corpus Christi can provide a detailed assessment of your existing monument, pylon, or other outdoor business sign, and recommend any additional signage that may be beneficial for your company.